Jeep's Target Market Covers Everyone

Jeep has established itself in the off-road vehicle performance. But now it's looking to meet for an appeal to a wider market for the young friends. It is car modifications intended to capture the needs of both the young and the old with the charisma of a brand new Wrangler.

But for the extension of the target market of the automaker, some Jeep purists have expressed dissent. They think the brand has gone soft as expected. "Everyone is concerned that losing their names Jeep," said Cefali, vice president of the Great Lakes Four Wheel Drive Association and a Jeep consumers. "I do not hate jeep at the head of the off-road to see."

The Jeep Wrangler, the successor to his debut of World War II Jeep, a mini-SUV in 1987. It was first updated in 1997. The next change happened in 2007, and the last one for this model year. All new Jeep Wrangler is equipped with a number of firsts that the power windows and door locks. By the 65-year history of the car manufacturer, the first time that one says functionalities.

"It looks like they have to come with a few things that are not really off-road capability," said Cefali. Such a feeling is the reason why it is very important to talk to Jeep purists when the new Wrangler is only a sketch, said Jeff Bell, vice president of Jeep, a division of DaimlerChrysler AG's Chrysler Group. He added that the competition from car new brands such as Hummer and robust medium-SUVs like the Nissan Xterra, a modern Wrangler constructed. But the appearance and functions would offend no-wheel drive loyalists.

The Jeep Wrangler now comes with folding front windshield and removable and convertible tops. The outside of the new Wrangler with its heritage in mind is designed, "said Trevor Creed, Senior Vice President of Chrysler design. Kerry Ann Griffith, a Wrangler fanatic, was glad to know that the electrical properties do not occur hardcore Jeep fans of the removal of doors for the summer business. "I do not care what it with the Jeep brand, as long as they keep the traditional Wrangler," said Griffith, who rides at least once a month.

"Once people see the new Wrangler, they too clear of what this thing is blown and see what it can do," said Tom LaSorda, Chrysler Chief Executive Officer.

Jeep sales have increased by 11.5 percent in 2005 and the automaker is committed to further mitigate the revenue with the new Compass, the Liberty diesel and seven-passenger Commander. "It's a big thumbs-up Jeep that we grow," said Bell.

The Jeep Compass is a crossover sport utility vehicles for model year 2007 presented at the 2006 North American International Auto Show. The vehicle has a 172 horsepower 2.4 liter GEMA I4 gasoline engine for the Australian and European markets. Now that the vehicle has been adapted to meet a larger market, it comes with a lot of promises and surprises. The automaker said the car was more fun, utility, freedom, developed the ability and the potential for exceptional fuel economy and interior flexibility without offering affordability. While the car manufacturers maintain important changes, tested features like the EBC brake discs will be retained in the model.